Brief: Design Door signage for Pret A Manger that fitted into the existing brand guidelines and defined style and feel.
Go into any large town or city in the UK and you are likely to come across a Pret A Manger, they have hundreds of locations, ranging from high-street stores to smaller concessions. Northbanks were asked to create signage that could be used for all of Pret’s shops, they needed to be easy-to-remove and be personalisable for each store.
We took this brief and created an interchangeable sign with suction cups, allowing for easy removal and one that could be read from both sides of the door. Using a blend of materials, we created a look that fitted into the well-established and recognised Pret brand, along with the functionality needed to be a success in stores up and down the country.
Brief: Micro Scooter asked us to design an FSDU that was not only functional and easy to store for the variety of retailers who stock the range, but one that would captivate its target audience and inspire a sense of fun within them.
One of the key elements that our design team were keen to showcase was the incorporation of the brand identity into the FSDU, whilst giving design nods to the product itself.
Brief: The team over at Acoustic Energy asked us to come up with some concepts for the launch of their new Bluetooth speakers. These designs were for interactive displays that fitted with their recently revamped brand guidelines whilst giving the customer the experience of hearing the quality of the product. These designs were intended for a national roll out in large department stores.
Being located in department stores, such as John Lewis, meant Acoustic Energy were after eye-catching, innovative designs that allowed their new speakers to stand out from their competitors. On the other hand, the displays had to be practical and hard wearing, whilst also maintain a creative element so as to entice customers to use the display.
As these displays were going to be installed within multiple fashion retailers, such as Topshop and Selfridges, the design needed to be striking in order to help showcase Skinnydip as a cut above their competitors. Due to the limited space available within the stores, the gondolas also needed to be easy-to-install, without sacrificing the necessary dynamism to attract customers.
Working closely with the Skinnydip creative team we were able to build on and mould their initial ideas into very strong, vibrant, and above all compelling spaces that customers would gravitate toward. By focussing on the unique nature of the area that Skinnydip inhabit in order to promote and sell, we were able to put in process a design that used space limitations to our advantage.
We maximised on planogram production distribution, allowing for a wide product range to be displayed within a limited space. We felt that this not only opened up the opportunity for more sales, but also reflected the lively image of the brand and its customers. Each step of the way we made sure we incorporated Skinnydip’s brand image and values into the design to stay true to the products that our displays would be showcasing.
Our work with Skinnydip has proved to be a huge success, for both parties. The gondola display units enabled the client to successfully promote their brand within the crowded and ultra-competitive nature of the retail industry, reflected in an influx in sales, social media engagement and growth within the company. This has in turn led to us partnering with Skinnydip on more and more projects.
The new display stand had to be versatile, user-friendly, and coincide with the new Dreams Comfort by Colour scheme. Key to creating a solution for the brief was to first asses the products already installed in Dreams stores throughout the country and to identify the shortcomings of these offerings.
From there we were able to create a simplistic, yet dynamic, solution made out of clear acrylic in a design that would be unobtrusive to the retail floor space. Insistent that our design shouldn’t distract from the bed displays already in-store, a transparent colouring was decided upon so as to complement, not distract from, the existing store experience.
The Comfort by Colour Scheme has been a great success for dreams, with sales increasing dramatically within days of the new concept being launched and their status as Britain’s leading bed specialists cemented due to campaign. Through our success with this campaign we have developed a fantastic relationship with Dreams and continue to work closely with them, dealing with the procurement of displays in new and renovated stores.
In search of new A boards designed to suit their new branding, Pizza Hut came to us to help them create the big impact they needed at the relaunch of the brand. Alongside the visual aspects of the design, it was also imperative that the signs could withstand harsh weather as they were produced as part of the pavement and outside signage proposition for the group.
Utilising our material knowledge and experience, we set about sourcing stylish yet hard wearing A0 size A boards with a highly durable treated wooden structure to ensure longevity. Having found the perfect solution a precise engraving of the brand was added in keeping with the design. The design of the boards fit seamlessly with their new branding, helping Pizza Hut to achieve the desired impact they were searching for after their relaunch.
Feedback from the clients on this project was overwhelmingly positive and better still the reaction from their customers was fantastic.